Google Analytics 4 (GA4) allows us to have a complete view of how users behave on our website or application: How many people entered, where they came from, what pages they see, how much time they have, are just some of the variables that are analyzed. Yes, as complete as that.
But perhaps what causes more excitement is the deadline with which it comes; we have time until July 1, 2023 to migrate our current data, and implement this tool. Its predecessor, Universal Analytics (UA), has an expiration date, will stop collecting information by that date.
And yes, it’s complex for everyone, but… who wasn’t a little afraid of the unknown at first? Let’s get to the positive!
The tool itself uses an event-based approach to user tracking, which means we can track specific events; from how to make a purchase, when they register on the website or if they watch a video. With this information we can analyze where to direct our actions and improvements. It also has a more advanced data architecture than UA, allowing better integration with other digital marketing tools such as Google Ads and Google Tag Manager. This exposes how the advancement of marketing directly impacts our business.
What to do then? We share here 8 points to start implementing without risks:
🆙 Create a new GA4 property.
☑ Links the above property (Google Universal Analytics) to this property.
▶ Enables data import from (GUA).
🔀 Map the data you’re going to measure.
ℹ Test that the data you measure is correct and consistent.
🔄 Set up conversion tracking: looking for specific actions will be crucial to obtain information and identify where you can improve. Mark them correctly and measure them in GA4.
📜 Use scan reports: use them to analyze each data within the large number of metrics and thus understand user behavior.
It is essential if you have a website or app that advances with the implementation of GA4. We hope you can do so with these steps. In Digital JUMP we are already implementing the tool for our partners, if you need help do not hesitate to contact us.
Successes and to measure!
